How will people know about you, that you just launched a new business? Well, it’s not that hard if you follow these simple steps and do a little work on a website.
”Patience is bitter, but its fruit is sweet.”
It is not important what your business is about; just follow the below tips and tactics to get more traffic to your newly launched website.
What is on-page SEO? If you are new to SEO, then you should get some knowledge about on-page SEO.
To put it simply, on-page SEO is the process of improving individual web pages to rank higher and attract more relevant search engine traffic.
First, list out the keywords with the help of Google Free Tools Keyword Planner and Google Trends, these free Google tools, will help you choose the right keywords for your business.
Add your keywords to Title of your page, to content and Head Tags
Also, if you are using images on your page, then don’t forget to add an ALT tag.
Write user-friendly content, and yes, Google and all other search engines will give priority to content that is useful for users and not for search engines.
Don’t do too much keyword stuffing; it will harm your ranking.
Make sure your content and keywords are related to what people are looking for; don’t write spammy content like hidden content or duplicate content. You can rewrite content that is already famous in your industry with more tips and easy to understand by the audience.
Google Machine will only rank your keywords if users love to read your content; Google will consider ranking with Average Time Spent on Page. If your keyword is on #1 but more people spend time on the #2 link, then your keyword will be repositioned by Google.
However, only choose keywords that are related to your business and write content about what people want from you.
Now, Add your business on Google Webmaster Tool; after that, add and verify your business with Google Webmaster. You will get search analytics with some data like keywords, impressions, position, and CTR (click-through rate). With these data, you can check which keywords will be good for the future, and you can target those keywords and focus on that.
Use some other tools to check your on-page SEO score, like SEO Analyzer by Neil Patel. This tool will give you more instruction about what you need to change or add on your page related to on-page SEO.
Do you know?
According to Google, more than 75% people are using the web from their smartphones in USA
Google’s new update, Mobile First Index, will consider your website experience on mobile. And only indexing your website pages based on mobile user experiences.
Still, if your website is not mobile-friendly, then do it.
Now you can understand a mobile-friendly website is not just for giving a good user experience, but it is more important than desktop because 70% of our audience is on mobile, and they will give more revenue to your business if your website is more user-friendly.
The same website can be made more mobile-friendly with responsive CSS, or a separate mobile website can be created.
Do the same with the content on the desktop and mobile versions, though, as having different content on the desktop and mobile versions could lower your ranking.
Use the Mobile-Friendly Website Checker Tool to check how your website looks on mobile and also get suggestions for making it more user-friendly.
Did you know?
More than half of mobile site visitors leave webpage if it takes more than 3 seconds to load
Only one second can increase your revenue by 17%. So if your website loading speed is below or equal to 3 seconds, then you are already many steps away from most competitor websites.
The number of elements can reduce your webpage loading speed, and it also affects your conversion rate.
Now the question is how to increase website loading speed. Well, it doesn’t need any formula.
Just go to Test My Site, another great and FREE tool by GOOGLE.
Google will provide you with all suggestions with instructions. Follow the suggestions to increase page speed. Also, you can check with Google Chrome Developer Tool >> Network to check which elements take longer to load and reduce them to make your web page’s speed faster.
Social media is a great medium to tell people that you have started a new business. However, it’s no matter that you have a great audience. Just start.
Make a Facebook page for your new launch business and follow the Facebook instructions on how to get more likes and more revenue with a page. If you have an e-commerce website, you can use Facebook Shop, Marketplace, and Buy/Sell Groups to generate more revenue.
Shopify Online Shopping Platform thanks to its exceptional scalability, user-friendly design, and robust features. Shopify offers everything from safe payment options and customized themes to sophisticated marketing tools and AI-powered technology, regardless of your level of experience running a multi-product store.
Pinterest is easier to link directly to your website or pages. Creating infographic posts is a good way to start using Pinterest to increase website traffic. You can use free infographic tools like Canva to do it fast, and you don’t need any professional designer for it.
YouTube, Video marketing, People are more interested in what you show them than what you make them read. Start it with your own channel on YouTube.
Google My Business Tool will give you more local customers if your business has a physical store.
Don’t just worry about how your new website looks Yeah, it’s important, but for more revenue and visits, you should worry about SEO to grow your business without spending too much money on online marketing.
It’s very easy to get more traffic by deciding on the best keywords related to your business and making some great content related to keywords.
Social media is a great option for any business to market.
Author Amisha is professional content writer, she is always exciting to express thoughts & insights into wonderful words on various topics.
